Description
This paper uses generic criticism to analyze President John F. Kennedy's Address to the Nation on the Cuban Missile Crisis and its ability to communicate two messages to different audiences simultaneously. Using the genre of Presidential War Rhetoric as explained by Karlyn Kohrs Campbell and Kathleen Hall Jamieson, this paper finds that Kennedy uses content to develop a message of stability and peace to the United States, while using the form of Presidential War Rhetoric to develop a message of potential aggression by the U.S. to counter Soviet Union involvement in Cuba.