Framing in the Media: How Labeling Affects Perception by Alexa Beck and Mollie Carlson

Dublin Core

Title

Framing in the Media: How Labeling Affects Perception by Alexa Beck and Mollie Carlson

Subject

Psychology

Description

The media is often framed to purposefully influence their consumers’ perception and opinion, and in some cases empathy can be swayed by the frame and label presented. In the present study, the effects of framing and labeling on empathy were examined by testing participants levels of empathy after reading one of four short vignettes– each framed differently. Participants were given one of two frames: positive and negative; and had either identified or unidentified subject names. They were asked to rate their level of empathy towards the subject based upon the vignette they received. These results showed that subjects have higher empathy when the name of the celebrity was omitted from the vignette. Positive frames produced significantly higher empathy in comparison to the negatively framed vignettes. These findings speak to the importance of framing and labeling in regards to how individuals perceive the world, and how much control the media has on opinion and emotions.

Creator

Alexa Beck, Mollie Carlson

Source

Senior Showcase Oral presentation

Publisher

Ripon College

Date

April 17, 2018

Rights

The authors reserve all rights.

Format

pdf

Identifier

Majors: Psychology, English (Mollie Carlson)
Marjors: Psychology, English (Alexa Beck)

South Elgin, Illinois (Mollie Carlson)
Elgin, Illinois (Alexa Beck)
Psychology Senior Seminar

Files

BeckCarlson FINAL PAPER DRAFT.pdf

Citation

Alexa Beck, Mollie Carlson, “Framing in the Media: How Labeling Affects Perception by Alexa Beck and Mollie Carlson,” Senior Showcase Digital Collection, accessed November 20, 2018, https://rcseniorshowcase.omeka.net/items/show/83.

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