The Walt Disney Company and Their Global Theme Parks: A Globalization Perspective by Keeley Eames
Dublin Core
Title
The Walt Disney Company and Their Global Theme Parks: A Globalization Perspective by Keeley Eames
Subject
Global Studies
Description
My research details the Walt Disney company and the relationship to their international parks, the process of recontextualizing American culture into the foreign countries, and the success/failures that came out of it. My primary argument is that the Walt Disney company, despite monopolizing the media culture of the world, doesn’t act hegemonically in their theme park endeavors. I argue that Disney had to adjust their usual Western-based hegemonic style of assimilating the American Disney culture according to the wants and needs of the locals. Each host country had significant agency in the development of the parks, and Disney actually had less power over the success of the parks through their glocalization efforts.
Creator
Keeley Eames
Source
Senior Showcase Oral presentation
Publisher
Ripon College
Date
April 17, 2018
Rights
The author reserves all rights.
Format
pdf
Identifier
Majors: Studio Art and Global Studies
GLB 501: Global Studies Senior Seminar
Files
Collection
Citation
Keeley Eames, “The Walt Disney Company and Their Global Theme Parks: A Globalization Perspective by Keeley Eames,” Senior Showcase Digital Collection, accessed November 28, 2023, https://rcseniorshowcase.omeka.net/items/show/89.