The Walt Disney Company and Their Global Theme Parks: A Globalization Perspective by Keeley Eames

Dublin Core

Title

The Walt Disney Company and Their Global Theme Parks: A Globalization Perspective by Keeley Eames

Subject

Global Studies

Description

My research details the Walt Disney company and the relationship to their international parks, the process of recontextualizing American culture into the foreign countries, and the success/failures that came out of it. My primary argument is that the Walt Disney company, despite monopolizing the media culture of the world, doesn’t act hegemonically in their theme park endeavors. I argue that Disney had to adjust their usual Western-based hegemonic style of assimilating the American Disney culture according to the wants and needs of the locals. Each host country had significant agency in the development of the parks, and Disney actually had less power over the success of the parks through their glocalization efforts.

Creator

Keeley Eames

Source

Senior Showcase Oral presentation

Publisher

Ripon College

Date

April 17, 2018

Rights

The author reserves all rights.

Format

pdf

Identifier

Majors: Studio Art and Global Studies
GLB 501: Global Studies Senior Seminar

Files

Global Studies Final Paper.pdf

Citation

Keeley Eames, “The Walt Disney Company and Their Global Theme Parks: A Globalization Perspective by Keeley Eames,” Senior Showcase Digital Collection, accessed September 21, 2018, https://rcseniorshowcase.omeka.net/items/show/89.

Output Formats

Social Bookmarking