Getting Social with Elected Officials: How Governors and State Legislators are Harnessing the Power of Social Media as a Form of Political Communication by Abigail R. Quackenboss

Dublin Core

Title

Getting Social with Elected Officials: How Governors and State Legislators are Harnessing the Power of Social Media as a Form of Political Communication by Abigail R. Quackenboss

Subject

Politics and Government

Description

The advent of the Internet and development of social media tools has had a profound impact on politics, most notably stateside being the ability to get out the youth vote in the 2008 and 2012 Presidential elections. Social media allows for a two-way flow of information, which in politics is ideal when seeking feedback from constituents. Ideally, a politician’s social media strategy will: (1) cover a variety of policy areas; (2) respond to the social-media feedback from constituents; and (3) adapt to the changing trends in social media.
This paper, in a pseudo-case study analysis, examines the social media strategies of twelve politicians, governors and state legislators alike. The paper begins with an exploration of how social media has been used in politics, by both voters and politicians. In the analysis portion of the paper, messaging, responsiveness, and adaptability are used as metrics to gauge how effectively the twelve chosen politicians are utilizing social media as a form of political communication. Findings suggest politicians inconsistently use social media as a political communication tool along the metrics of messaging, responsiveness, and adaptability, allowing room for improvement when utilizing social media as means of communicating with voters, supporters, and constituents.

Creator

Quackenboss, Abigail R.

Source

Senior Showcase Oral presentation

Publisher

Ripon College

Date

April 23, 2015

Rights

The author reserves all rights.

Format

pdf

Identifier

Major: Politics and Government
Minor: Mathematics minor
Saint Cloud, Wisconsin
POL 501/502 Politics and Government Senior Seminar

Files

Quackenboss, Final Senior Thesis - Ripon College 2015 (1).pdf
Quackenboss, Senior Sem Presentation.pdf

Citation

Quackenboss, Abigail R., “Getting Social with Elected Officials: How Governors and State Legislators are Harnessing the Power of Social Media as a Form of Political Communication by Abigail R. Quackenboss,” Senior Showcase Digital Collection, accessed January 27, 2023, https://rcseniorshowcase.omeka.net/items/show/1.

Output Formats

Social Bookmarking